5 Key Principles For A Modern Web Design | By Ahmed Belaid

When we talk about web design, we are referring to the general look of a website. It is the process of planning and building the elements of your website, from structure to layout, including colors, fonts, and images.

A website is made up of many elements that together create the overall experience of your site, including graphic design, user experience design, interface design, SEO, and content. These different aspects will determine the look of a site as well as its functionalities.

Trends in web design are constantly evolving, mainly due to the emergence of new technologies, but also to the changing needs of users.

In this article, we are going to take a quick tour of the key principles of web design where we are going to talk about things you could include (or exclude) in order to modernize your website.

1. Keep It Simple

Give your visitors what they are looking for with a simple and effective design.

In the first place, choose content wisely, don’t overload pages with images and videos, go for a full-screen design, and use hamburger menus if necessary. They are a great solution in case your menu is large and it is impossible to shorten it.

In addition, try to eliminate 3D buttons and other frills as well, it is outdated. Keep it simple, minimalism is among current design trends, so your website will look modern and stylish.

A minimalist look ensuring more white space to allow users to easily follow the information they are looking for.

In other words, the white space trend promotes the philosophy of simplicity that puts the emptiness in the foreground and emphasizes the importance of the minimalist content inside. Your website will certainly look more professional and credible.

2. Unique Font

The font is another crucial element in the design of your website.

Find a typography that will best suit your site, or create it. This will help add credit to your box and users will be able to identify your brand as soon as they see this font.

Pay attention to the font color as well, the wrong color is one of the most common and obvious mistakes.

In fact, try choosing a font and a color that will reflect the idea of your website but don’t use too many different colors, or your website will turn into an irritating rainbow.

However, Typefaces should be legible and only use a maximum of 3 different fonts on the website.

3. The Color Palette

As we all know, colors in web design are among the fundamental points and there is no limit to amaze or impress visitors.

As a matter of fact, colors has emotional and psychological effects on viewers. Different colors evoke different emotions, which means using color strategically on your website helps you communicate the message you want to your customers to receive.

Although there is no limit to the choice of colors you can use, the number of colors you implement in your design is important, but if you decide to implement too many colors, be careful, it can be aesthetically distracting.

Keeping a simple color palette, on the other hand, makes it easy to focus on the important parts.

If you’re stuck, you can also use some of online tools to get an idea to see how several color schemes will work with your base color and to pick the exact shades that work within your selected color scheme, which will make up your color palette.

4. Call-To-Action

Before jumping into details, let’s understand what is CTA, or “call to action”.

It is in fact a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

This is where you can convert your visitors into leads and then turn them into customers. This is another important point of web design.

A website aims to bring you people who would be interested in your products, services or the information you share. And when they come to you, your goal is to keep them coming back regularly.

If a reader lands on a blog post and there is no obvious call to action at the bottom of the post, the reader is likely to abandon the site without completing any more tasks. However, if there is a CTA at the bottom of the post asking them to read more articles or to sign-up for an email newsletter, they will be more likely to interact with the blog.

You can appropriately include CTAs everywhere, including at the end of blog posts, the home page, product pages…

5. Dark Mode

Dark mode is a low-light user interface (UI) that uses a dark color, usually black or a shade of grey, as the primary background color.

Developers noticed that dark theme interfaces aid with eye strain, especially in low-light or nighttime circumstances, as a result of our increased screen time. Less eye strain means fewer headaches and a more enjoyable working environment.

A dark theme needs more empty space to avoid looking cluttered. As a result, dark websites and applications tend to evoke stronger emotions than light ones. Color psychology also impacts the emotional appeal. Black and other dark colors are strongly associated with power, mystery, drama, and elegance. Thus, when a dark background is paired with a few large, high-contrast images, the final result looks stunning.

The importance of the website design is undeniable because a website that looks beautiful, converts visitors and gets more value from everyone.

It certainly should have some visual and emotional impact on the them. However, your website’s performance is measured in more ways than one. It’s all about assisting visitors in locating the information they require. Every tip in this post revolves around this concept. And this is what web design is all about.

This article is published on Ordinarycoders.com



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store